launch campaign:

Mercy Ships

Developing a 360 launch campaign for Global Mercy

Mercy Ships: Global Mercy presentation

My role

In this project, I took on the roles of art direction, design, and lead animation.
Through our exploration, we uncovered a collection of patterns and elements that balanced the gravity associated with a hospital with the dynamic energy embodied by the ship's crew and resident families. The infusion of playful elements added an extra layer of delight, infusing the visual narrative with a sense of joy.

Description:

Mercy Ships stands as an international charity at the helm of the world's most extensive fleet of non-governmental hospital ships. Their mission encompasses a wide spectrum of humanitarian efforts, including delivering cost-free healthcare, facilitating community development initiatives, offering community health education, conducting mental health programs, spearheading agriculture projects, and providing palliative care for those with terminal illnesses.

Over its history, Mercy Ships has served in excess of 57 developing nations and 18 developed nations globally, with a present-day emphasis on countries situated within Africa.

Credits

Production and Direction: Addikt.tv
Creative & Strategy Partner: Claar is Kees (Claartje Bakker)
Photo credits: nicoalsemgeest.com