Mitsubishi Chemical

Mitsubishi Chemical Europe brand identity

My role

I held the role of lead designer for the 3D background elements and served as the main animator responsible for all the motion graphics elements.

Description:

Addikt was tasked with the creation of a brand identity system for Mitsubishi Chemicals Europe, a prominent player in one of the largest industries within its sector. Guided by the Kaiteki philosophy since 2007, which encapsulates the holistic sustainability and well-being of individuals, society, and our planet, the client's approach serves as a blueprint for addressing environmental and social challenges.

In the process of revitalizing the brand, Addikt meticulously crafted an identity system. This system revolves around the core theme of "three" and draws inspiration from the intricate connections and branching found in nature. The design elements, including transitions, grids, and patterns, are rooted in this natural structure, evoking a sense of harmony and resonance with the brand's sustainable ethos.

Credits

Production and design: Addikt

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