Better origins

Fixing the broken food chain

My role

As art director of a small team of animators and designers, developed a story that brought our client's vision to life, ensuring a seamless integration of design and animation elements.

Description:

Better Origin, a UK start-up, is driven by a noble mission – to mend the broken food chain by combating food waste and its associated emissions. At the core of their initiative lies the Better Origin X1, an ingenious AI-powered, automated insect farm that resembles a standard shipping container. Catered for supermarkets and food production facilities, this innovative system ingeniously converts food waste into valuable insect protein.

Ambassadors had the privilege of collaborating with Better Origin to produce a compelling B2B campaign film that sheds light on the functionality of these revolutionary insect farms. For the fledgling start-up, this project marked a significant milestone in introducing its brand to a wider audience.
It was an exciting opportunity for Ambassadors to serve as direct creative partners for a small brand dedicated to making a positive impact. From the initial creative concept to script development, design, and animation, Ambassadors wholeheartedly embraced their role in bringing the story to life.

Credits

Studio: Ambassadors
Creative Director: Justin Blyth
Art Director: Stefano Paron
Producer: Ramona Valimareanu, Arjan Eekels
2D Animators: Ilaria Di Sevo, Stefano Paron
Layout & Storyboard: Mirjam Verhoog
Music Company: Amp. Amsterdam // The Sonic Branding Company

More images: