StarSport Cricket Live: IPL Case Video

My role:

As the main animator responsible for all on-screen elements, I collaborated closely with the design studio to develop a dynamic interface that seamlessly interacted with the audience. To ensure adaptability for each team, I designed a flexible setup that could be easily adjusted as needed.
Every composition was neat and clean because it had to be delivered to an external studio that translated every text for their broadcast software.

Description:

Cricket occupies a unique and cherished place in the hearts of Indians, standing as the nation's most revered sport. The Indian Premier League (IPL) serves as a powerful amplifier of this passion, attracting an astonishing viewership of over 1.2 billion in just a 2-month timeframe. As the largest sporting event in India, the IPL is broadcasted across the country in 4 regional languages, expanding its reach to captivate a global audience.

Leading the way in delivering this magnificent spectacle to cricket enthusiasts is Star Sports, employing their dedicated format, "Cricket Live." Through their extensive coverage, fans have the opportunity to immerse themselves in the exhilarating moments and intense drama of the IPL, ensuring an unforgettable experience for millions both within the country and worldwide.

Addikt has been entrusted with the task of crafting a transformative system that elevates the IPL broadcast experience, catering to billions of viewers across the globe.

Credits:

Client: StarSport India
Direction, Animation: Addikt
Graphic Design: Dog and Pony

Music: Method.audio

Motion Identity System

Title Sequence

Description:

The whole package for StarSport included tiles video for the broadcast event, the client wanted to show the players has heroes and many cities of the tournament.
We created a sequence of escalating actions that bring to the hit of the ball, with explosion of rays, that are the main theme through all the identity system.

 My role

I worked on many scenes in the title sequence, mostly 3D for backgrounds, illumination and After Effects compositing.