Ronald McDonald Kinderfonds

Closer to You | Ronald McDonalds House Charities

My role

I animated numerous shots using 2D and 3D. Many scenes have multiple characters and elements moving in space. I integrated PSD assets and camera-projected environments from C4D within After Effects to achieve high-quality visual outcomes.

Description:

It was an honor to help Ronald McDonald Kinderfonds share their 40-year legacy of supporting families during challenging times through the power of design and animation. Nick Groeneveld, Head of Animation at Ambassadors, shares our approach: "We intentionally used warmth and light in our visuals to create a positive atmosphere, allowing the important message to resonate gently. The story's progression is reflected in the colors, moving from cool at the start to warm as Dieuwertje gets closer to her goal." The narrative evolved into the beautifully simple yet powerful story of a young girl's determined act of moving her family's home closer to her sick sister in the hospital. Proudly created with our partners at TBWA/NEBOKO and Sony Music Benelux.

Check the article on CreativeBoom

Credits

Animation Director : Nick Groeneveld
Producer : Sophie van Kooten
Editor : Zon van Noordwijk
Colorist : Amy Besate
2D Animation : Stefano Paron, Irma Beatriz Peniche
Lead Designer : Mirjam Verhoog
Designer : Nick Groeneveld

Agency : TBWA/NEBOKO

Still images: